“It’s easy for somebody else to appropriate something that belongs to you and make a mistake in how they use it. “This is what transpires with culture,” he says: “When people appropriate our culture, they make mistakes.” He also relates how, after realising the intentions of the label’s creative director, Alessandro Michele, were good, he took it upon himself to highlight issues surrounding the apparent appropriation. The day they master our culture and when we can’t complain, it’s over.Dapper Dan, the Harlem-based bootleg designer famous for dressing famous figures in the 80s (and now for his association with Gucci) has spoken about his relationship with the label and the importance of having diverse voices involved in the design process.Īppearing on The Breakfast Club, Dapper Dan (real name Daniel Day), recalls the time Gucci was claimed to have copied a jacket he designed for its Cruise 2018 show and how inviting Gucci to his home when people called them out led to a fruitful collaboration. I don’t expect them to understand our culture. What are you going to give me? I don’t care. No, what are you going to give me? You have embarrassed me. And when you catch them you say, "Uh-huh what you gon’ do?" How are you going to walk away from the prize? You put the prize out there, and you’re going to walk away from the prize? How much sense does that make? You’re going to get mad at them? That’s boy, girl, little teenager stuff.
What we have to do is keep checking them. Do you understand what I’m saying? So as soon as they master something, they take the name. You all haven’t had a chance to see various generations yet. Come open another door." Every mistake we have to take advantage of. Every time they make a mistake, you have to say, "Come give me something. Because the day they stop making mistakes that means they have mastered our game. You gotta be crazy because the day they stop making mistakes, you’re in trouble. Are you all surprised they made a mistake?" Don’t keep following ignorant-ass people and end up with nothing.
I’m here to show young people how this game goes. Do you all know what you’re stopping? Do you realize what you’re stopping? I’m taking you somewhere else.
But before I get that plan in motion here come the loud mouths. And the whole world will buy from Dapper Dan. Why can’t I have that trajectory? Show them that I can do this. I go for a national brand, a global brand, I’ll rise to the top, and do the same thing Tom Ford and Marc Jacobs did. Why can’t I be treated like anybody else? This is how it’s going to have to be. Now this is my trajectory for me being in this game. And everything you do in that store is yours." Now you all really need see that. And you’re going to get a percentage of that globally. I said, "Well, how are we splitting it? How are we going to do this thing?" They said, "Well Dapper Dan, we are going to do a collection based on everything you made in the ‘80s.
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